I think you'd have to say that the people who do the PowerAde ads are making some of the best. I am thinking of this one I've just seen with the human catapult contest at some weird, nocturnal, and post-apocalyptic college for sadistic overachievers. The kids are launching each other across the goalposts at their local stadium ---and it's a cross between a snippet of Triumph des Willens and clandestine video of the Burning Man ceremonies.
Check it out. I think they're selling a sports drink.